• Energy Industry
• Shared Services
• Sustainability
• Outsourcing
• General Management
  • Strategy Development
  • Financial Analysis
  • Marketing Analysis
  • Business Planning
  • Performance Management
  • Technology Management
  • Operations Improvement
  • Organization Design & Staffing
  • Project & Change Management
  • Merger & Acquisition Integration
  • Internal Customer Surveys

Practice Areas: General Management Solutions

Marketing Analysis

Traditional marketing analysis typically focuses on marketing department activities, such as advertising and promotions. We believe this limits the ability of a company's leaders to determine, assess and develop appropriate actions for opportunities and threats facing the business. This limitation impacts the rest of the organization—those who govern the customer's experience and the company's chance to grow customer value. True corporate marketing planning starts with customer segment strategies that will increase margin contribution and grow loyalty. It translates those strategies into the commitments and accountabilities required across the corporation for success. This work is guided by analytical analyses, such as the profit contribution of each segment and the needs and value drivers for customers.

ScottMadden offers you experience in conducting market analysis, assessing and prioritizing opportunities and threats to the business, developing and planning responses, and providing assistance with implementation of action plans. We go beyond reciting facts. We provide insight and assessments of your market and its impact on strategy, operations, competition and resources. To help obtain, maintain, and increase the profitability of your business, we provide a working framework that puts each of your employees on the same page.