The growth of the Plug-In Electric Vehicles (PEV) is creating an opportunity for forward-thinking utilities to leverage their size and scale and deploy PEV charging infrastructure to support load growth, extend customer engagement, and grow the PEV market. This presentation is designed to help utilities who are considering the expansion of their current electric transportation program to include more PEV infrastructure and those who are considering the initial launch of their PEV program. Key program criteria and design considerations are presented to help encourage the thoughtful planning and design of a PEV infrastructure program that will help your utility capitalize on the growing PEV market.